Do you remember your why?
When starting my business, I didn’t think in great depth about how I would market it or whether I had a niche or even a pricing structure. From the early days, I kept on hearing the words niche and ideal client. I started to have a disliking for those words as I felt like, as a Virtual Assistant, that I could work with any industry and undertake various types of admin tasks. If I wasn’t familiar or confident with a piece of software, I would be honest but say that I was happy to try it out.
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